Custom Web Development
Marketing sites, dashboards, and product surfaces built with Next.js
Premium web platforms for B2B teams — engineered for conversion, uptime, and the day-2 ergonomics of the team that has to maintain them.
What we actually do
We build the web surfaces that B2B companies depend on — marketing sites that have to convert, dashboards that the ops team lives inside every day, and bespoke product UIs where the off-the-shelf platforms ran out of road. Every project starts from the assumption that someone on your team will be running this code in three years, so the architecture and the docs have to match.
We don't do agency-style throw-it-over-the-wall handoffs. The codebase ships with the README, the deployment runbook, and the small set of conventions your team needs to extend it without us.
The stack we default to
This is the default, not the rule. We've shipped on Remix when the data model called for it, on Astro for content-heavy sites with no app surface, on plain Node + Postgres for systems where the data was the whole product. The stack is a tool, not an identity.
Two engagement shapes
Marketing + brand sites
6–10 weeks. Design system, MDX content pipeline, blog, case studies, CMS if you need editorial workflow. Performance budget is non-negotiable — Lighthouse 95+ at launch, Core Web Vitals green in the field.
Product surfaces + dashboards
8–16 weeks. Internal tools, customer-facing dashboards, admin panels. Auth, RBAC, audit logging, and the unglamorous middle layer that determines whether your team will still be happy with this in year two.
What you actually get
A site you can run, edit, and extend without us. A deployment pipeline that's boring in the way deployment pipelines should be. Real performance numbers on real connections, not just on the developer's machine. And the codebase reads like prose — the next engineer to open it will be productive on day one.
The proof: Helix Group's headless rebuild shipped at Lighthouse 95+ across the board, and their conversion went up 22% in the first quarter.
Where Custom Web Development shipped.
LogisticsReal-time analytics for Nimbus Logistics
From overnight Excel reports to real-time dashboards that drive same-day dispatch decisions across 14 distribution centers.
RetailHelix Commerce: headless rebuild for a 40-brand retailer
Migrated a legacy multi-brand commerce platform to a headless Next.js stack — Lighthouse 95+ across the board, conversion up 22%.
Three services.
One conversation.
Tell us where the friction is. We'll come back with a plan, not a deck.